this is ashë Prishtinë
"Sustainable - Stylish - Kosovan"
In the middle of fruitful land, hills and mountains lies the capital of Kosovo, Prishtinë. What many people outside the country unfortunately do not know is what the city has to offer in terms of art, culture, and now with ashë Prishtinë, Fashion. As a young and agile fashion company, we dedicate a "create in" to our beloved hometown and thus want to show the world our idea of timeless and simple clothing. We - that's Albulena, Arberore and Shqiponje from Prishtinë, which is why ashë, the brand name, is also proudly shouted out to the world.
Vision
Creating fair working conditions and environmental awareness - this is our compass for successful development. Since 2020, we have been working tirelessly to get our dream off the ground and want to use it to create not only jobs, but also a trend for sustainable fashion.
Mission
We want to show the world outside of Pristina not only our incredible
creativity, but also to give the women
a garment that will serve the purpose for at least three occasions. Our clothes can be worn at work, at a fancy restaurant or to party.
Philosophy
Although sustainability is a concept for most, the awareness of many fades as soon as they see cheap pretty clothes. The path of the fabric, from the country of production to the skin, becomes a side issue Ashë is therefore a label that has consciously dedicated itself to sustainability. All our articles consist of at least 60 percent natural fibers and have also been tested for their tensile strength. We can say with one hundred percent certainty that we know every single step in our production chain and that FAIRNESS is a top priority for us. Through and thanks to our philosophy, we also involve people with limitations in our production and work together with social institutions.
– Albulena, Arbërore und Shqiponje